art_fund

promote the re-opening of museums after lockdown

through art_fund

(Art Fund is the national charity for art. They help fund museums and galleries across the UK.)

Problem: Museums have been very impacted during lockdown, financially and socially.

Solution: Museums drive culture, they are more than places that showcase artworks, but a gathering of interesting communities. The aim is to show that without those people, museums don’t live.

CAMPAIGN: our ordinary masterpieces

This idea is about showing that museums don’t live without the people that are inside of them. If anything, they are apart of the art.

Art_Fund will collaborate with a few museums across the UK, in order to organize an exhibition called ‘OUR ORDINARY MASTERPIECES’.

The exhibition will take place on world’s art day: 15th April. The point of it is to put the audience as the centre piece. The event would be streamed lived on social media & on Youtube as a 360° video.

Works from artists such as Stefan Draschan & Caspar Claasen will be showcased.

Creative concept & Art direction by me.