JUMBO RECORDS!
Promote a local independent business
Problem: Due to the lockdown the experience felt in records stores had been lost (discussions between staff & costumers, possibility to touch the records…)
Insight: Jumbo Records’ interaction and closeness with its customers increases the brand’s loyalty. A lot of their sales come from customers’ suggestions or discussion with the staff.
Creative Solution: Promote the unique experience felt at Jumbo Records.
Proposition: One of a Kind
‘You share, we listen’
Campaign: THE NOT-SO-NIGHTCLUB
A game organized by Jumbo Records as a way to get the customers and staff close again.
Note: When this project was done, the curfew in England was 10pm. All shops had to close at that time.
Creative concept, Art direction & Design by me.
Jumbo Records Website
Posters
Jumbo Records social media the days leading up to the competition.
Staff members would take over the store's instagram, and give hints to the type of music they like.
In-store cards for the competition, with QR code to the website.